Beth Taubner of Mercurylab has been a Creative Director and Brand Strategist working with creative communications for the past twenty years. She has created branding programs and concepts, visuals and communications for publishing, retailers, educators and creative professionals in the United States, the UK, and worldwide. Her clients have ranged from well-known American brands such as A&E, Sears, Chase, Stop & Shop and Miramax Films to the College of Human Sciences at Auburn University, LA Style Magazine, Conde Nast Bride's, and International Newsweek. She plays an ongoing role in defining and implementing the brands of many well-known photo agencies, and works closely on brand identification and visual development with some of the top photographers in the world.